|
Region 1 DVD Promotion & Marketing campaign revealed
Over 10 Hours of Never-Before-Seen DVD Bonus Features from All 3 Movies
Over this past weekend, full specifications regarding the highly sought-after Back to the Future Trilogy DVD set for the U.S. was released to video retailers, including many of the planned features and promotions.
The following text is directly from the 8-page color brochure being issued to video distributors & retailers:
Features to Please Even the Most Demanding Fans!
- All-New Audio Commentary with actor Michael J. Fox, director Robert Zemeckis and producer & screenwriter Bob Gale
- Hilarious Outtakes - flubs, bloopers and antics from all 3 films
 Deleted Scenes - exclusive never-before-seen footage
- The Hover Board Test - the original "flying skateboard" on-location road tests
- The Making of Back to the Future Featurette - a rare behind-the-scenes look at the making of the original film
- “Animated Anecdotes” - see over 150 fun facts and interesting trivia while you view the films
- Production Archive - interactive environment to view production photographs, original storyboards and concept art, and props used in the films
- Newly Remastered 5.1 Digital Soundtracks - all 3 films presented in Dolby 5.1 and DTS 5.1 audio
- ...and much more!
VHS Collector's Set Also Available
- Each Video Contains different never-before-sceen bonus features including outtakes, deleted scenes and much more
- Digitally Remastered
- Complete Trilogy on VHS now available for the first time in 8 years
National Consumer Promotions
 "Your Ticket To Adventure" Sweepstakes - Grand Prize is an all expenses paid family vacation to the Universal Theme Park of the winner's choice: Universal Studios Hollywood or Universal Orlando
- Mail-In Offer for a die-cast DeLorean Car!
- $5 Multiple Purchase Rebate when you buy the Back to the Future Trilogy DVD and E.T. the Extra-Terrestrial on DVD
National Culligan Promotion
 $4 Coupon good toward the purchase of the Back to the Future Trilogy DVD - delivered to over 1 million Culligan customers nationally!
Dedicated Back to the Future Web Site
- bttfmovie.com
- AOL Keyword: Back to the Future
- Comprehensive information and breaking news about the DVD release
- Online sweepstakes
- Promotions and activities
National Spot Radio Media and Promotions
- Drive-time on-air giveaways
- Trivia contests
- Other themed promotions
The Back to the Future Trilogy will be trailered in theaters on the highly-anticipated The Lord of the Rings: The Two Towers [in theaters December 18], and on video releases of How High, A Beautiful Mind [June 25], Big Fat Liar, The Scorpion King [October 1], The Bourne Identity, Spirit, Minority Report and The Tuxedo.
Television commercials will air on ABC, NBC, CBS, Fox, Comedy Central, TNT, MTV, E!, Nick at Nite, The WB, Sci-Fi Channel, TBS, USA Network, UPN, VH1, and TV Land, to air during shows including Alias, Buffy the Vampire Slayer, Ed, Frasier, Everybody Loves Raymond, The Simpsons, That 70's Show, CSI: Crime Scene Investigation, Angel, Will & Grace, 7th Heaven, and The Bernie Mac Show.
On-line internet promotions will take place on Yahoo!, MSN, ESPN.com, IGN, UGO, MTV.com, among others.
To answer just a few of the questions raised by this new information:
- No, the films will not be released individually at this time as originally believed. They will only be available as a complete set at this time.
- Yes, according to information we've been given, Drew Struzan was brought on to make a modification to his original artwork by adding Doc Brown into the scene with Marty for the outside cover of the boxed set.
- It's unclear if the offer for a DeLorean die-cast car is through Sunstar. I contacted our sales rep at the company yesterday, and while the company is doing a separate promotion of the car directly to video retailers & distributors, they were unaware of any offer included with the DVD set for individual sales of the car.
More details to come as soon as we know them...
DVDs set for release on September 25 in Brazil
We have confirmed the Brazilian release date of September 25 in that country directly from a spokesperson at Universal Pictures Brazil. As expected, they will be selling the full set of three films for the normal price of two.
They will begin pre-sales in July, as well as radio promotions involving the Huey Lewis "Power Of Love" song, and lucky draws for the boxes & other prizes. Advertising will be done in major Brazilian DVD collector's magazines. Finally, the studio will have characters dressed as Doc and Marty visiting movie theaters to promote the DVD.
— Stephen Clark
Got a scoop? We're always looking for credible inside sources with information regarding the Back to the Future franchise. Your anonymity is guaranteed, so tell us what you know!
|
